Hiddenite Center 
Enhances Brand Name 
as Hiddenite Arts & Heritage Center

In an effort to offer a more descriptive understanding of their role in the arts community, The Hiddenite Center announced this week that the organization has enhanced its brand name and will be known as the Hiddenite Arts & Heritage Center.

The Center, a non-profit organization located in Alexander County, has offered quality arts and heritage programming for the region since it’s founding by the late Eileen Lackey Sharpe in May of 1981.

According to Executive Director, Pete Woods, “With a rich 34 year history and a bold vision for the future, the Hiddenite Arts & Heritage Center will continue to serve the public with events, exhibits, classes, and programs that educate and inspire creative expression.”

Woods views this as an opportunity to make the Center’s mission more easily recognizable to the public, providing greater awareness and participation.

“By enhancing our name with descriptors that have always been at the core of this organization, we are able to connect with a wider audience, bringing fresh ideas and renewed energy to the already outstanding arts and heritage center this region has known and loved for decades,” Woods stated.

For the Center’s staff and Board of Directors, this subtle shift in branding represents a natural development, signifying the Center’s long-term role in the arts community.

“When I began working with the Hiddenite Arts & Heritage Center last year, it was clear to me that this organization serves a unique and vital purpose in our community and in the region,” Woods shared. “Every great brand grows and develops over time and that is exactly what we are doing now. The Hiddenite Arts & Heritage Center has a long and prosperous future and everyone at the Center is enthusiastic about what lies ahead.”

As part of this development, the Center has established refreshed statements of mission, vision, and goals for the organization. Rooted in the values that have consistently driven the Center’s previous three decades, these updated statements will guide the Hiddenite Arts & Heritage Center’s path toward future programming.

To share this enhanced brand and exciting future with the public, the Hiddenite Arts & Heritage Center has launched a dynamic, new website: www.hiddenitearts.org. The site features the Center’s new logo and an innovative overall design, which was inspired by the majestic natural heritage of the region.

Visitors to the site will find the Center’s current mission statement along with their vision and goals. The site provides information about the Center’s ongoing events and programs, including an events calendar, images from and information about current exhibits, opportunities to learn more about the history of the Lucas Mansion and its namesake, Alexander County Visitor Center information, and links to join the Center’s online arts community through email and social media.

The new Hiddenite Arts & Heritage Center website also provides a complete list of updated email contact information for the Center’s staff. An exciting addition to the site is the Arts Community page, which will feature links to information about artists, performers, and arts organizations throughout the state. Anyone who visits the site will have the opportunity to submit a suggested website to be posted on the Arts Community page. In this way, the Hiddenite Arts & Heritage Center will help the public make meaningful connections with artists and build greater awareness for opportunities to experience the arts.

Looking forward, Pete Woods sees endless possibilities on the Center’s horizon. “We are fortunate to carry out the mission of the Hiddenite Arts & Heritage Center in a community that truly loves this organization and supports it faithfully with volunteer time, talents, and financial resources,” said Woods. “With the continued participation of our friends and neighbors and bold initiatives to welcome fresh perspectives and new ideas, we are certain that the best is yet to come.”

Hiddenite Arts & Heritage Center events, exhibits, and programs are made possible in part through the generous funding of Alexander County government, the Town of Taylorsville, the Eileen and R. Y. Sharpe Family Foundation, The Winston Salem Foundation, Duke Energy, the Catawba Valley Community Foundation, the Friends of the Center membership program, and by the Grassroots Grant of the N.C. Arts Council, a division of the Department of Cultural Resources. The Hiddenite Arts & Heritage Center’s Lucas Mansion and Educational Complex are wheelchair accessible.

To learn more about the Hiddenite Arts & Heritage Center call (828) 632-6966, email info@hiddenitearts.org or visit www.hiddenitearts.org.