Hiddenite Center 
Enhances Brand Name 
as Hiddenite Arts & Heritage Center

In an effort to offer a more descriptive understanding of their role in the arts community, The Hiddenite Center has enhanced its brand name and will be known as the Hiddenite Arts & Heritage Center.

The Center, a non-profit organization located in Alexander County, has offered quality arts and heritage programming for the region since it’s founding by the late Eileen Lackey Sharpe in May of 1981.

For the Center’s staff and Board of Directors, this subtle shift in branding represents a natural development, signifying the Center’s long-term role in the arts community.

As part of this development, the Center has established refreshed statements of mission, vision, and goals for the organization. Rooted in the values that have consistently driven the Center’s previous three decades, these updated statements will guide the Hiddenite Arts & Heritage Center’s path toward future programming.

To share this enhanced brand and exciting future with the public, the Hiddenite Arts & Heritage Center has launched a dynamic, new website: www.hiddenitearts.org. The site features the Center’s new logo and an innovative overall design, which was inspired by the majestic natural heritage of the region.

Visitors to the site will find the Center’s current mission statement along with their vision and goals. The site provides information about the Center’s ongoing events and programs, including an events calendar, images from and information about current exhibits, opportunities to learn more about the history of the Lucas Mansion and its namesake, Alexander County Visitor Center information, and links to join the Center’s online arts community through email and social media.

The new Hiddenite Arts & Heritage Center website also provides a complete list of updated email contact information for the Center’s staff. An exciting addition to the site is the Arts Community page, which will feature links to information about artists, performers, and arts organizations throughout the state. Anyone who visits the site will have the opportunity to submit a suggested website to be posted on the Arts Community page. In this way, the Hiddenite Arts & Heritage Center will help the public make meaningful connections with artists and build greater awareness for opportunities to experience the arts

To learn more about the Hiddenite Arts & Heritage Center call (828) 632-6966, email info@hiddenitearts.org or visit www.hiddenitearts.org.